Target Audience

We have chosen as a group that we are targeting our film opening to around the 20 to 30 year olds. The reason for this is because we believe that this is the age group that will understand our film opening. We thought that a younger teen will not understand what is happening in our film. Also, there is an ethical issue of exposing murder to younger children.  

When asking our target audience what they thought of our chosen age group, this is what they thought:

Indi, 17: I think that the target audience suits the basis of the film because if the film was exposed to younger children, they would maybe be psychologically harmed and would not understand it.

Emily, 17: I think the film could be shown to younger people that 20 as i think 15 year olds would understand the storyline.

Josephine, 16: The storyline can be very hard to understand, especially with the younger aged not knowing what is happening, so i think the age group that you are targeting really suits the film opening.

This is a map showing different tribes of teenagers/ young adults. It is a way of putting individuals into groups depending on what they do, wear and like. Everyone in their tribe will be very similar to them and enjoy the same things. Using this we will find the group of people which are most likely to enjoy our gritty realism film helping us to find out what types of people our target audience is and helping us to aim our film opening towards these people.

Young Alts are one group I think would enjoy gritty realism films. They want out of the mainstream things other people enjoy such as your main stream films in cinemas. They are therefore more likely to go to art house cinemas and watch gritty realism films made for the niche audience.

Another group I think would be our target audience would be creatives as they like new creative things which haven't been done before. Gritty realism films are about things you don't hear a lot about therefore I think creative tribes would enjoy our film.